Damian Petrola, Vice President of E-Magen, shares, “E-magen S.A. is a family-owned company founded in 1997, specializing in prepress for the flexographic market, with a primary focus on packaging. Over more than 20 years, we have provided high-quality solutions that exceed the expectations of printers, establishing ourselves as a leading reference in the industry.”
“Our solid organizational structure, combined with a highly trained team, has earned us the trust of top-tier clients who endorse our commitment to excellence and innovation. Professionalism, a service-oriented mindset, and our constant pursuit of continuous improvement have been key to E-magen’s growth, allowing us to strengthen our position within the flexographic market.
Through the constant integration of cutting-edge equipment and software, we optimize our processes, increasing production speed and ensuring maximum precision in every job. Additionally, we have integrated advanced high-quality digital plate systems, such as Kodak Flexcel NX, reinforcing our leadership in adopting new technologies in the flexographic sector.
As the second generation leading the company, my goal is to take E-magen to a new level, driving its growth in the flexographic market. To achieve this, staying informed about the latest technologies and trends is essential, enabling us to identify new business opportunities and further expand our commercial horizon, offering innovative solutions to prestigious companies in the industry.”
The products in which E-magen has invested include:
“We have acquired a significant package of licenses aimed at primarily optimizing internal communication and tracking workflows, as well as prepress processes and job approvals. This set of tools will also enhance our plate technologies with the new Velvet screens and the microtextures of Intelligent Flexo.
The package we have acquired includes the following solutions:
PACKZ, Roundtrip, Packzflow, CLOUDFLOW, and its modules Proofscope, RIP, Intelligent Flexo, Velvet, as well as GMG Connector.
With these tools, we strengthen our capacity for innovation and continuous improvement, ensuring more efficient and precise performance across all our processes.”
Why E-magen welcomed the change
“Companies must continuously evolve throughout their lifespan, as this is a natural process of growth and development. The market presents new demands and needs that we must address constantly. Technological innovations and the solutions offered by competitors drive us to innovate and improve continuously.
Since our beginnings, we have implemented several changes in machinery, processes, and technologies. At this point, we identified the need to take a decisive step toward software innovation, with a particular focus on optimizing our internal processes to improve and automate repetitive tasks. These tasks, which require many hours of work and are prone to errors, are a key area in which we need to advance.”
Why E-magen picked Hybrid Software
“These types of investments have a significant impact on the company’s structure, not only from a financial standpoint but also due to the internal restructuring of processes and workflows that their implementation entails. Therefore, doubts and uncertainties often arise regarding the feasibility of the project and the expected results.
To make an informed decision, various aspects of the solution proposed by Hybrid were analyzed, along with options from competitors. Several factors tipped the scale in favor of Hybrid. First, the opportunity to be pioneers in Argentina with this solution, allowing us to differentiate ourselves from the competition. Second, the ability to adapt the software to our needs, a feature more limited in competitor options. And lastly, but equally important, the level of attention and service provided for our needs and inquiries, which gives us confidence in the implementation of this solution.”
Expectations for the partnership
“As I mentioned earlier, Hybrid’s support during the initial stages was one of the key factors that led us to make this decision. We are confident that this same level of support will continue throughout the implementation phase and in the future, should any issues or specific inquiries arise.”
Expectations for the future
“I believe that with Hybrid, we have an excellent opportunity to optimize our internal processes, reducing time and minimizing errors. This will allow us to improve our customer service, gaining their trust and strengthening their loyalty to us. Additionally, Hybrid’s approval and tracking tools, along with the ability to personalize interactions with each client, provide us with a key competitive advantage that will drive our growth.
Our main goal is to reduce processing and tracking times for jobs. Additionally, we aim to automate repetitive tasks to increase efficiency, allowing us to handle a higher volume of work with the same team.
This approach will enable us to compete with more advanced tools than our competitors, helping us acquire new clients and increase the share of our current ones.
The advice, willingness, and support received so far have been top-notch, which truly sets Hybrid apart from the competition. I believe that CLOUDFLOW and its full customization potential, along with the Velvet and Intelligent Flexo screens, are key elements in the package we acquired.”
