From January 12 to 15, 2026, our global sales organization comes together in Dubai for our annual Sales Kickoff. This cornerstone event aligns our teams, sharpens our strategy, and sets the pace for the year ahead. This year’s kickoff is particularly meaningful as it follows 2025, our largest revenue-generating year to date—a milestone made possible by the dedication and performance of our worldwide sales teams.
Over five days, colleagues from every region come together to celebrate successes, share insights, and look ahead to the new Hybrid Software technologies coming to market.
Reflecting on a Record Year
A key focus of the kickoff is reviewing the highlights of 2025. Regional teams showcase customer projects from UK, Iberia, China, APAC, France, Italy, EEME, US, LATAM, ANZ and DACH, illustrating how local expertise and global collaboration drive results. Sales success stories—from lighthouse customers to rookie achievements—demonstrate how our solutions continue to deliver real value across our industry.
Strategy, Innovation, and Product Excellence
The agenda combines commercial strategy with deep dives into our technology and roadmap. Sessions highlight:
- The uniqueness of Hybrid Software and Hybrid Brandz and how they differentiate us in the market
- Cloudflow, PACKZ, Colorspace, and Smart PDF technical and sales highlights
- New and upcoming product launches, including Matches and JAlmes
- Updates from Pre-Sales, Marketing, and R&D on what’s “cooking in the lab”
One Team, One Vision
Beyond presentations, the kickoff emphasizes alignment and connection, including team changes and introductions to new colleagues. Management meetings, regional breakouts, and cross-team discussions strengthen collaboration across all of our regions.
The event is set to provide a clear outlook for 2026, reinforcing our ambition to build on the momentum of 2025 and continue delivering innovation, value, and growth for our customers.
Celebrating Success Together
Of course, we are making some time to celebrate. From shared dinners to a memorable visit to the Burj Khalifa and an elegant awards dinner, the week balances hard work with well-earned recognition and team spirit.
Our annual Sales Kickoff remains a vital tradition—one that reflects who we are as a global company and where we’re heading next. With renewed energy, clear priorities, and a strong sense of unity, our sales teams are ready to make 2026 another outstanding year.
