(Newtown, PA, May 28, 2026) Hybrid Software, a leading provider of packaging design and visualization software, has announced the appointment of Ralph Boer as Northwest Territory Sales Manager. In this role, Boer will work closely with customers and partners in Northern California, the Pacific Northwest, and Western Canada, further strengthening Hybrid Software’s presence across this important packaging region.
Boer brings more than 20 years of experience in the print and label sector, spanning print production, prepress technologies, and capital equipment sales. Throughout his career, he has built a strong track record selling flexographic, digital, and hybrid press solutions to label and packaging converters in the western United States and Canada. His industry experience includes fourteen years with Mark Andy and, most recently, five and a half years with Durst Image Technology. Earlier in his career, Boer combined his prepress production expertise with the development, sale, and demonstration of digital technologies, including the DaVinci platform with Linotype-Hell/Heidelberg and later with Scitex.
“Ralph understands the challenges converters face because he has spent his career working across both conventional and digital print technologies,” said Pete Kincaid, Vice President of Sales – North America at Hybrid Software. “His experience and relationships in the western North American market will help us continue growing our presence and supporting customers as they modernize their production workflows.”
Boer added: “I’m excited to join the team and help converters across the region improve efficiency, simplify production workflows, and take advantage of Hybrid Software’s expanding portfolio of solutions.”
Boer holds a Bachelor of Science in Graphic Communications from California Polytechnic State University, San Luis Obispo, and a Master of Business Administration from Pepperdine University. He is based in Northern California.
Image: Ralph Boer, Hybrid Software’s new sales manager for Northern California, the Pacific Northwest, and Western Canada.
About Hybrid Software
Headquartered in Ghent, Belgium, with offices across Europe, the Americas, China, and a global partner network, Hybrid Software is a leading enterprise software company specializing in productivity tools for the graphic arts industry.
Its innovative solutions—including the PACKZ native PDF editor, CLOUDFLOW production workflow, iC3D 3D visualization software, ColorLogic color management solutions, and advanced print quality technology—deliver key advantages such as native PDF workflows, enterprise cloud solutions, scalable architecture, low total cost of ownership, and seamless integration with leading MIS systems and output devices.
Hybrid Software is trusted by thousands of customers worldwide across all areas of prepress and print, including labels and packaging, folding cartons, corrugated, wide format, and digital printing.
Media Contacts:
Chief Marketing Officer
Steven Steenhaut
Chief Marketing Officer
Email: stevens@hybridsoftware.com
Tel: +32 478 88 30 82
North America PR agency
Irvin Press
Press+
Email: irv@press-plus.com
Tel: +1 508-384-0608
