Three-day event to feature guest speakers from customers and partners and offer exclusive insight into the future of labels and packaging
(Ghent, Belgium, February 26, 2026) Hybrid Software, a leading innovator of packaging design and visualization software, has announced a comprehensive program for its Fusion Packaging Summit, taking place April 20 – 22, 2026 at The Westin Sarasota, Florida. The agenda is tailored for packaging printers and converters, trade shops, brands, and consumer packaged goods companies, and features guest speakers from leading companies including Amazon, Diageo, and Blue Label Packaging. A full lineup of industry experts and vendor partners including Arden Software, BOBST, Domino, Global Vision, HiFlow Solutions, HP, Koenig & Bauer, and XSYS rounds out the content for the event.
A key focus of the Fusion Summit will be real-world case studies from leading brands and converters. Blue Label Packaging will share how it has built a highly automated production environment that maximizes print efficiency and leverages AI to close gaps in expertise. Diageo will showcase its workflow for direct-to-shape printing of spirits brands in retail settings, and Amazon will explain the impact of its Transparency program on printed labels and packaging. Fusion attendees will gain actionable insights into modernizing workflows, mitigating labor constraints, and delivering measurable efficiency improvements within their own operations.
Hybrid Software will also provide updates on its products and future development roadmaps. Notably, the Summit will be the launch pad for PACKZ 12, set for release in June 2026. Powered by AI, the new release enhances prepress performance in label and packaging production with instant access to critical information, intelligent context-aware assistance, and a streamlined learning experience, enabling operators to improve efficiency, accuracy, and overall productivity.
“This year’s Fusion Packaging Summit agenda reflects the depth and diversity of the challenges facing today’s packaging professionals,” said Mike Rottenborn, CEO of Hybrid Software. “Hybrid Software and our industry partners have built a highly engaging and comprehensive program that combines real-world insights from global brands with practical, technology-driven sessions our attendees can apply in their businesses.”
The extensive program also includes TED Talks by sponsors, insights into artificial intelligence by industry analysts, and panel discussions on diverse topics ranging from color management to the key role of packaging trade shops and brand service companies.
To register and view the full agenda, visit the Fusion Packaging Summit 2026 event website (https://hybridsoftware.com/fusion2026/).
Caption: Hybrid Software’s Fusion Packaging Summit brings together brand owners, converters, and technology leaders to explore AI-driven innovation, automation, and the future of label and packaging production.
About Hybrid Software
Headquartered in Ghent, Belgium, with offices across Europe, the Americas, China, and a global partner network, Hybrid Software is a leading enterprise software company specializing in productivity tools for the graphic arts industry.
Its innovative solutions, including the PACKZ native PDF editor, CLOUDFLOW production workflow, color management solutions, and advanced print quality technology, deliver key advantages such as native PDF workflows, enterprise cloud solutions, scalable architecture, low total cost of ownership, and seamless integration with leading MIS systems and output devices.
Hybrid Software is trusted by thousands of customers worldwide across all areas of prepress and print, including labels and packaging, folding cartons, corrugated, wide format, and digital printing.
Media Contacts
| PR & Marketing Manager Paula Halpin Email: Paula.Halpin@hybridsoftware.com Tel: +44 (0)1223 926017 | Chief Marketing Officer Steven Steenhaut Email: stevens@hybridsoftware.com Tel: +32 478 88 30 82 |
