The Hybrid Software team had an incredible experience at Summit Embellecimiento de Etiqueta 2026, held on August 5–6 at the Museo Tequila Lab in Zapopan, Jalisco, Mexico.
We were honored to have Heath Luetkens, Sales Director, Hybrid Brandz Americas, present our session, “From Agave to Cheers: Connecting 3D Innovation and Artwork Approval.” The response from attendees exceeded our expectations, with participants sharing overwhelmingly positive feedback. Several attendees even described Heath’s presentation as the best keynote of the day—an honor we’re incredibly grateful for.
The session explored how today’s most innovative label brands are connecting advanced 3D visualization with streamlined artwork approval workflows to accelerate product development, improve collaboration between brands and printers, and deliver premium labels to market with greater speed and confidence.
The theme resonated perfectly with the event and the tequila industry’s commitment to quality and craftsmanship: Every great tequila begins with agave… and ends with a label worth raising a glass to.
Throughout the summit, we had the opportunity to meet with brand owners, converters, and industry professionals who are embracing digital transformation in label production. The conversations reinforced that the future of packaging is built on stronger collaboration, faster approvals, and technologies that reduce errors while enhancing creativity.
We’d like to thank the organizers of Summit Embellecimiento de Etiqueta 2026 for hosting such a well-organized event and everyone who attended our presentation. Your engagement, thoughtful questions, and enthusiastic feedback made this a memorable experience.
If we didn’t have a chance to connect during the event—or if you’d like to continue the conversation—we’d love to hear from you. Discover how Hybrid Software’s 3D visualization and artwork approval solutions can help your team accelerate innovation and bring exceptional labels to market with confidence.
Thank you, Zapopan! We look forward to seeing you again at future industry events.
