Hybrid Brandz, an international software company empowering brands, FMCGs manufacturers, design agencies, and retailers with seamless artwork and packaging management solutions, announces the continued expansion of its global sales organization with key commercial appointments in the United States, the United Kingdom, and Ireland.
Hybrid Brandz has expanded its US sales team with the appointment of Pipere Baldwin as Sales Manager, joining Heath Luetkens, Sales Director, Americas. Pipere comes to the Hybrid Brandz team with over 15 years in the print and packaging space from ideation to shelf placement. Her experience in sales and business development enables her to position complex solutions clearly, supporting customers from initial concept through execution with a focus on quality, speed, and measurable impact. With a collaborative communication style and commitment to exceptional client service, she is driven to empower customers with innovative tools for artwork management and packaging production.
At the same time, Hybrid Brandz announces the promotion of Joshua Allen to Sales Manager for the UK and Ireland, following the retirement of Greg Heather. Josh steps into the role after serving as a solution architect and presales engineer within the Hybrid Software UK team, where he has been instrumental in both presales engagements and project delivery, including key work supporting Diageo UK. With prior experience also at SGS, Josh brings deep technical expertise and a strong understanding of customer workflows into his new commercial role.
“These appointments reflect the continued growth of Hybrid Brandz and our focus on building a strong, globally aligned commercial organization,” said Igor Vandromme, VP/GP of Hybrid Brandz. “By appointing Pipere and Josh, both seasoned industry professionals, we are ensuring our customers are supported by teams that understand both the commercial and operational realities of modern artwork and packaging management.”
Pipere Baldwin will represent Hybrid Brandz alongside Heath Luetkens at Natural Products Expo West in Anaheim (Booth 4792, March 4–6). Inquiries can be sent to:
sales.brandz@hybridsoftware.com.
Based in Phoenix, Arizona, Pipere Baldwin joins the US Sales Team, bringing over 15 years of sales expertise in the brand solutions space, and a customer-first mindset to help brands turn complex challenges into impactful solutions.
Joshua Allen, newly appointed sales manager, Hybrid Brandz UK & Ireland,
brings deep technical expertise and a strong understanding of customer workflows into
his new commercial role.
About Hybrid Brandz
Hybrid Brandz delivers innovative, enterprise-grade solutions for the consumer-packaged goods (CPG) industry and brand managers worldwide. Through Artflow, its artwork management solution, and iC3D, its rapid 3D packaging mockup technology, Hybrid Brandz enables brands to streamline workflows, maintain brand consistency, and accelerate creative execution. As the brands business unit of Hybrid Software, the company’s global team delivers exceptional support and results through continuous innovation and advanced technology. hybridbrandz.com
Media Contacts
PR & Marketing Manager
Paula Halpin
Email: Paula.Halpin@hybridsoftware.com Tel: +44 (0)1223 926017
Chief Marketing Officer
Steven Steenhaut
Email: stevens@hybridsoftware.com Tel: +32 478 88 30 82
