Vineyard Concha y Toro transforms their creative process with our iC3D visualization technology.
“By being able to visualize products with greater detail and fidelity before they are produced, we can make more accurate and faster decisions in the creative and development process.” – Teresa Errázuriz, Creative Design Manager
Viña Concha y Toro is one of the most recognized names in the world of wine. This company, founded in Chile in 1883, has transcended the Latin American market and has been named among the top five most admired wine brands worldwide for over five consecutive years.
Viña Concha y Toro has reached a presence in more than 130 countries, which requires a high turnover of projects and designs throughout the year. The design department handles more than 2,400 annual requirements and more than 150 design projects for its various wine lines. This workload represented a challenge for the 23 designers at the headquarters in Santiago, Chile, since accurately modelling and representing the multiple products in a digital format was not a standard and straightforward process, as is their wine production.
Since the introduction of iC3D Suite, digital layout has changed significantly for Concha y Toro. Teresa Errazuriz, Creative Design Manager, tells us how the process has been transformed since they chose to use digital layout software. “Before iC3D Suite, the digital layout process was through the search for references and then retouching in Photoshop,…. then to have a more finished digital model, the best quality mockup was purchased, but always having a supply limitation.
By changing the workflow with iC3D Suite, the team has optimized the time spent on each proposal, as they obtain realistic images with greater detail in fewer iterations and can visualize the final product in its entirety. Teresa tells us what the results have been so far: “By being able to visualize the products with greater detail and fidelity before producing them, we can make more accurate and faster decisions in the creative and development process.”
Our iC3D team specializes in providing training focused on customer needs. In the case of Concha y Toro, the focus was imaging with a better level of finish and detailed visualization of print finishes such as metallic foils, dies, and UV varnish. Being able to bring out the print details more clearly was of paramount importance, as these are what communicate the beauty and quality of the labels.
As Creative Design Manager, Teresa tells us the most important aspects to meet the market’s demands today and continue innovating within the packaging industry. “The important thing is not to lose sight of the business strategy, the essence of what we do and be clear about the pillars that mobilize success in design, which in our case are methodology, technology and specialization.”
