(From left to right:) Marc Van Passen, co-CEO of Rask, and Neal Inghelbrecht, Hybrid Benelux Sales Manager
“Every print file must be 100% correct”
Rask, a prepress specialist based in Wommelgem and part of the international Korozo Group, has been working with Hybrid Software tools for ten years. The Rask team uses the PACKZ PDF editor, the CLOUDFLOW automation platform and has standardized on Hybrid Software solutions for a decade. Their latest evolution? Implementing CLOUDFLOW Colorspace – the new gold standard in automated color management powered by ColorLogic’s color technology.
Rask is a leading player in the prepress industry. The company was founded in 1996 as an internal division of the packaging printer Vitrapack, owned by the Laeremans family in Wommelgem. What started as an in-house service has grown into an independent company with a strong identity and specialized expertise.
Today, Rask provides high-quality prepress services to Vitrapack and external clients. This independence allows the company to respond flexibly and innovatively to changing market demands, contributing to its continuous growth and success.
Since 2019, Rask and Vitrapack have been part of the Korozo Group, an international packaging group with 1,800 employees and a projected turnover of €255 million for 2024. Vitrapack has a 17,000-square-meter production facility specializing in gravure and flexographic printing. The company produces flexible packaging for well-known clients such as Cartamundi, Lotus, Perfetti Van Melle, Puratos, and Vondelmolen.
Rask employs 16 specialist staff and is an essential link in the packaging process.
Practical experience and digital tools
“Seventy-five percent of our revenue comes from prepress activities for Vitrapack,” says Marc Van Passen, co-CEO of Rask. A quarter of the revenue comes from external clients such as label printers, carton manufacturers, and brands. “We are involved in all processes and segments of the packaging industry. We are increasingly leveraging our expertise to serve other clients, which is why we have experienced such growth in recent years,” Van Passen emphasizes.
Processes, from digital design to print-ready files, are automated as much as possible. “Our added value lies in delivering files that printers can use without any issues. We have mastered all the technical aspects so that any printer can work very efficiently with our files,” says Van Passen.
Rask has been working with Hybrid Software’s digital tools for ten years.
Rask’s expertise is built on a team with years of hands-on experience at Vitrapack and other printing companies, combined with Hybrid Software’s digital tools. This collaboration with the software developer has lasted for ten years. “We have a very pragmatic relationship with Hybrid. They listen to our questions and concerns and respond quickly with solutions,” says Van Passen.
For all prepress activities, Rask uses PACKZ. Automation is managed with CLOUDFLOW. Conics, a software consultancy from Ypres (Belgium), has developed customized interfaces with Rask’s web portal.
Automate, accelerate and improve
“What’s important to us is that processes run in the same way every time, as efficiently and predictably as possible. We aim for zero errors – everything has to be perfect. To achieve this, we need a platform like CLOUDFLOW. Especially when you start to automate in a broader context and have to communicate with customers. All these processes are developed and take shape in CLOUDFLOW”, explains Marc Van Passen. A new investment project is the implementation of Hybrid Software’s Colorspace in CLOUDFLOW and PACKZ, with which Rask aims to further automate, accelerate and improve color management.
“There are several color management systems on the market, but few are as tightly integrated with prepress software as ColorLogic’s color technology in CLOUDFLOW Colorspace,’ says Van Passen. ‘This integration into our existing workflows is extremely important for streamlining production and increasing efficiency.”
A new investment project is the implementation of Hybrid Software’s CLOUDFLOW Colorspace
The next technological step for Rask will be the deployment of artificial intelligence (AI) in the workflow. Marc Van Passen sees opportunities in training, customer communication, pricing, invoicing and quality control. “We are champions at controlling every stage of the production process. All these checks are now carried out by people, aided by software. We want to go further down this road by making these controls automatic. An AI-based workflow can certainly help us,” explains Van Passen.
Rask uses PACKZ for all prepress operations
Hybrid Software is organizing the ‘Hybrid Fusion Packaging Summit’ in Amsterdam from 22 to 25 April 2025, at which the company will also be making announcements about the integration of AI into its solutions.
