{"id":61368,"date":"2026-05-28T19:02:19","date_gmt":"2026-05-28T17:02:19","guid":{"rendered":"https:\/\/hybridsoftware.com\/deux-projets-hybrid-brandz-x-diageo-preselectionnes-pour-les-digital-labels-packaging-awards-2026\/"},"modified":"2026-09-10T18:55:53","modified_gmt":"2026-09-10T16:55:53","slug":"deux-projets-hybrid-brandz-x-diageo-preselectionnes-pour-les-digital-labels-packaging-awards-2026","status":"publish","type":"post","link":"https:\/\/hybridsoftware.com\/fr\/deux-projets-hybrid-brandz-x-diageo-preselectionnes-pour-les-digital-labels-packaging-awards-2026\/","title":{"rendered":"Deux projets Hybrid BrandZ x Diageo pr\u00e9s\u00e9lectionn\u00e9s pour les Digital Labels &#038; Packaging Awards 2026"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Hybrid Brandz propose des solutions innovantes de niveau entreprise pour l\u2019industrie des biens de consommation emball\u00e9s (CPG) et les responsables de marque dans le monde entier.<\/p>\n\n<p class=\"wp-block-paragraph\">Hybrid BrandZ est convaincu que l\u2019avenir de l\u2019emballage se trouve \u00e0 l\u2019intersection de la personnalisation cr\u00e9ative, de la technologie puissante et de la durabilit\u00e9. C\u2019est pourquoi nous sommes particuli\u00e8rement fiers de voir deux projets d\u00e9velopp\u00e9s avec notre client de longue date, Diageo, s\u00e9lectionn\u00e9s comme finalistes aux Digital Labels &amp; Packaging Awards 2026.<\/p>\n\n<p class=\"wp-block-paragraph\">Les projets nomm\u00e9s sont le Projet Draper (bouteille festive Baileys) et le Projet Cruiser (Johnnie Walker 1 of 1 Cities Edition), qui d\u00e9montrent tous deux comment les marques peuvent combiner la technologie d\u2019impression num\u00e9rique, l\u2019automatisation intelligente des flux de travail et l\u2019engagement des consommateurs pour cr\u00e9er des exp\u00e9riences d\u2019emballage v\u00e9ritablement diff\u00e9renci\u00e9es.<\/p>\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img alt=\"\" decoding=\"async\" data-id=\"2086\" src=\"https:\/\/artflowsoftware.com\/wp-content\/uploads\/Best-Use-Water-Based-Inks_Baileys-Festive_002-750x500-1.jpg\" alt=\"\" class=\"wp-image-2086\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img alt=\"\" decoding=\"async\" data-id=\"2082\" src=\"https:\/\/artflowsoftware.com\/wp-content\/uploads\/Innovation_Johnnie-Walker-Dubai_002-750x500-1.jpg\" alt=\"\" class=\"wp-image-2082\"\/><\/figure>\n<\/figure>\n\n<p class=\"has-text-align-left wp-block-paragraph\"><em>Les deux projets ont utilis\u00e9 la plateforme Hybrid BrandZ cloudflow pour piloter des artwork d\u2019emballage automatis\u00e9s et imprim\u00e9s de mani\u00e8re variable.<\/em><\/p>\n\n<h3 class=\"wp-block-heading\"><strong>R\u00e9imaginer l\u2019emballage gr\u00e2ce \u00e0 la personnalisation<\/strong><\/h3>\n\n<p class=\"wp-block-paragraph\">Les consommateurs d\u2019aujourd\u2019hui attendent de plus en plus des produits qui semblent plus personnels, haut de gamme et m\u00e9morables. Pour les marques mondiales de boissons, l\u2019emballage est devenu plus qu\u2019un simple contenant ; c\u2019est un \u00e9l\u00e9ment m\u00e9morable de l\u2019exp\u00e9rience client.<\/p>\n\n<p class=\"wp-block-paragraph\">Pour le projet Johnnie Walker 1 of 1 Cities Edition, les m\u00e9thodes de production num\u00e9rique ont permis la cr\u00e9ation de variations de bouteilles hautement distinctives qui ont transform\u00e9 l\u2019emballage en objets de collection. Parall\u00e8lement, le projet de bouteille festive Baileys a explor\u00e9 des techniques de d\u00e9coration innovantes qui vont au-del\u00e0 des approches d\u2019emballage conventionnelles.<\/p>\n\n<h3 class=\"wp-block-heading\"><strong>Mise en lumi\u00e8re de la technologie de Diageo derri\u00e8re l\u2019innovation<\/strong><\/h3>\n\n<p class=\"wp-block-paragraph\">Une innovation cl\u00e9 mise en avant dans le projet de bouteille festive Baileys est l\u2019utilisation d\u2019un proc\u00e9d\u00e9 HDF (High Definition Micro Fusion) appliqu\u00e9 directement sur le verre.<\/p>\n\n<p class=\"wp-block-paragraph\">Contrairement aux m\u00e9thodes de d\u00e9coration traditionnelles par manchon thermor\u00e9tractable, o\u00f9 les \u00e9tiquettes sont imprim\u00e9es sur des manchons en plastique puis appliqu\u00e9es sur les bouteilles, cette approche transf\u00e8re uniquement l\u2019encre directement sur la surface du verre.<\/p>\n\n<p class=\"wp-block-paragraph\">Le r\u00e9sultat est une d\u00e9coration de bouteille qui est effectivement \u00ab sans plastique \u00bb, tandis que le film support utilis\u00e9 pendant le processus peut \u00eatre recycl\u00e9 dans un syst\u00e8me en boucle ferm\u00e9e chez l\u2019imprimeur.<\/p>\n\n<p class=\"wp-block-paragraph\">Cela repr\u00e9sente une \u00e9tape passionnante dans l\u2019exploration d\u2019approches plus durables pour la d\u00e9coration d\u2019emballages haut de gamme.<\/p>\n\n<h3 class=\"wp-block-heading\"><strong>Le r\u00f4le de Hybrid BrandZ<\/strong><\/h3>\n\n<p class=\"wp-block-paragraph\">La technologie en coulisses \u00e9tait la plateforme Hybrid BrandZ cloudflow pour :<\/p>\n\n<ul class=\"wp-block-list\">\n<li>La configuration d\u2019un flux de travail intelligent et automatis\u00e9<\/li>\n\n\n\n<li>L\u2019impression de donn\u00e9es variables de l\u2019artwork personnalis\u00e9<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Nous sommes fiers de soutenir Diageo alors que l\u2019\u00e9quipe continue d\u2019explorer de nouvelles fa\u00e7ons de combiner des exp\u00e9riences de consommation haut de gamme avec des technologies de production innovantes.<\/p>\n\n<p class=\"wp-block-paragraph\">Pour en savoir plus sur Hybrid BrandZ et les solutions cloudflow pour les exp\u00e9riences de marque et l\u2019innovation en mati\u00e8re d\u2019emballage, contactez notre \u00e9quipe <a href=\"https:\/\/hybridsoftware.com\/fr\/contact\/\" data-type=\"link\" data-id=\"https:\/\/artflowsoftware.com\/get-a-demo\/\">ici.<\/a><\/p>\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hybrid Brandz propose des solutions innovantes de niveau entreprise pour l\u2019industrie des biens de consommation emball\u00e9s (CPG) et les responsables de marque dans le monde entier. Hybrid BrandZ est convaincu que l\u2019avenir de l\u2019emballage se trouve \u00e0 l\u2019intersection de la personnalisation cr\u00e9ative, de la technologie puissante et de la durabilit\u00e9. C\u2019est pourquoi nous sommes particuli\u00e8rement [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":58576,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"none","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"les deux","_seopress_redirections_param":"","_seopress_redirections_type":301,"_seopress_analysis_target_kw":"","_seopress_news_disabled":"","_seopress_video_disabled":"","_seopress_video":[],"_seopress_pro_schemas_manual":[],"_seopress_pro_rich_snippets_disable_all":"","_seopress_pro_rich_snippets_disable":[],"_seopress_pro_schemas":[],"footnotes":""},"categories":[],"tags":[],"challenge":[],"hybrid-product":[373,344,358],"market":[],"service":[],"class_list":["post-61368","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","hybrid-product-artflow-fr","hybrid-product-cloudflow-fr","hybrid-product-ic3d-fr"],"acf":[],"_links":{"self":[{"href":"https:\/\/hybridsoftware.com\/fr\/wp-json\/wp\/v2\/posts\/61368","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hybridsoftware.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hybridsoftware.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hybridsoftware.com\/fr\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/hybridsoftware.com\/fr\/wp-json\/wp\/v2\/comments?post=61368"}],"version-history":[{"count":1,"href":"https:\/\/hybridsoftware.com\/fr\/wp-json\/wp\/v2\/posts\/61368\/revisions"}],"predecessor-version":[{"id":61369,"href":"https:\/\/hybridsoftware.com\/fr\/wp-json\/wp\/v2\/posts\/61368\/revisions\/61369"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hybridsoftware.com\/fr\/wp-json\/wp\/v2\/media\/58576"}],"wp:attachment":[{"href":"https:\/\/hybridsoftware.com\/fr\/wp-json\/wp\/v2\/media?parent=61368"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hybridsoftware.com\/fr\/wp-json\/wp\/v2\/categories?post=61368"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hybridsoftware.com\/fr\/wp-json\/wp\/v2\/tags?post=61368"},{"taxonomy":"challenge","embeddable":true,"href":"https:\/\/hybridsoftware.com\/fr\/wp-json\/wp\/v2\/challenge?post=61368"},{"taxonomy":"hybrid-product","embeddable":true,"href":"https:\/\/hybridsoftware.com\/fr\/wp-json\/wp\/v2\/hybrid-product?post=61368"},{"taxonomy":"market","embeddable":true,"href":"https:\/\/hybridsoftware.com\/fr\/wp-json\/wp\/v2\/market?post=61368"},{"taxonomy":"service","embeddable":true,"href":"https:\/\/hybridsoftware.com\/fr\/wp-json\/wp\/v2\/service?post=61368"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}