{"id":58054,"date":"2026-05-06T18:07:19","date_gmt":"2026-05-06T16:07:19","guid":{"rendered":"https:\/\/hybridsoftware.com\/comment-la-visualisation-3d-transforme-le-developpement-de-produits-fmcg-lhistoire-de-diageo\/"},"modified":"2026-05-06T18:11:48","modified_gmt":"2026-05-06T16:11:48","slug":"comment-la-visualisation-3d-transforme-le-developpement-de-produits-fmcg-lhistoire-de-diageo","status":"publish","type":"post","link":"https:\/\/hybridsoftware.com\/fr\/comment-la-visualisation-3d-transforme-le-developpement-de-produits-fmcg-lhistoire-de-diageo\/","title":{"rendered":"Comment la visualisation 3D transforme le d\u00e9veloppement de produits FMCG : l&#8217;histoire de Diageo"},"content":{"rendered":"\n<p>Dans le paysage FMCG actuel en constante \u00e9volution, la rapidit\u00e9, la coh\u00e9rence et l&#8217;efficacit\u00e9 des co\u00fbts ne sont plus des atouts facultatifs. Ils sont essentiels. Une marque mondiale d\u00e9montrant ce qui est possible avec la technologie appropri\u00e9e est <a href=\"https:\/\/www.diageo.com\/en\" data-type=\"link\" data-id=\"https:\/\/www.diageo.com\/en\">Diageo<\/a>.<\/p>\n\n<p>Utilisateur de longue date et enthousiaste d&#8217;<a href=\"https:\/\/hybridsoftware.com\/fr\/ic3d\/\" data-type=\"link\" data-id=\"https:\/\/hybridsoftware.com\/products\/ic3d\/\">iC3D<\/a>, Diageo a adopt\u00e9 iC3D pour am\u00e9liorer consid\u00e9rablement son processus de d\u00e9veloppement de produits. Le r\u00e9sultat : des cycles d&#8217;innovation plus rapides, une collaboration am\u00e9lior\u00e9e et des \u00e9conomies substantielles.<\/p>\n\n<h3 class=\"wp-block-heading\">Am\u00e9liorer l&#8217;efficacit\u00e9 gr\u00e2ce \u00e0 la visualisation 3D<\/h3>\n\n<p>Traditionnellement, le d\u00e9veloppement d&#8217;emballages dans le secteur FMCG repose largement sur le prototypage physique. Cela est \u00e0 la fois co\u00fbteux et chronophage. En exploitant iC3D, Diageo est pass\u00e9 \u00e0 un flux de travail plus agile, ax\u00e9 sur le num\u00e9rique.<\/p>\n\n<p>Gr\u00e2ce \u00e0 la visualisation et au rendu 3D en temps r\u00e9el, les \u00e9quipes peuvent d\u00e9sormais explorer, it\u00e9rer et valider les concepts d&#8217;emballage bien plus t\u00f4t dans le processus, avant de s&#8217;engager dans la production physique.<\/p>\n\n<figure class=\"wp-block-image size-large\"><img alt=\"\" decoding=\"async\" width=\"1920\" height=\"1440\" src=\"https:\/\/hybridsoftware.com\/wp-content\/uploads\/edited_linkedin_final_v2_2-1920x1440.png\" alt=\"\" class=\"wp-image-58035\" srcset=\"https:\/\/hybridsoftware.com\/wp-content\/uploads\/edited_linkedin_final_v2_2-1920x1440.png 1920w, https:\/\/hybridsoftware.com\/wp-content\/uploads\/edited_linkedin_final_v2_2-960x720.png 960w, https:\/\/hybridsoftware.com\/wp-content\/uploads\/edited_linkedin_final_v2_2-768x576.png 768w, https:\/\/hybridsoftware.com\/wp-content\/uploads\/edited_linkedin_final_v2_2-480x360.png 480w, https:\/\/hybridsoftware.com\/wp-content\/uploads\/edited_linkedin_final_v2_2-640x480.png 640w, https:\/\/hybridsoftware.com\/wp-content\/uploads\/edited_linkedin_final_v2_2-720x540.png 720w, https:\/\/hybridsoftware.com\/wp-content\/uploads\/edited_linkedin_final_v2_2-1168x876.png 1168w, https:\/\/hybridsoftware.com\/wp-content\/uploads\/edited_linkedin_final_v2_2-1440x1080.png 1440w, https:\/\/hybridsoftware.com\/wp-content\/uploads\/edited_linkedin_final_v2_2-1921x1441.png 1921w, https:\/\/hybridsoftware.com\/wp-content\/uploads\/edited_linkedin_final_v2_2-1536x1152.png 1536w, https:\/\/hybridsoftware.com\/wp-content\/uploads\/edited_linkedin_final_v2_2.png 2048w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n<h3 class=\"wp-block-heading\">L&#8217;impact<\/h3>\n\n<p>Les avantages de cette transformation sont \u00e0 la fois mesurables et significatifs :<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>1,3 million de dollars \u00e9conomis\u00e9s annuellement<\/strong> sur le d\u00e9veloppement de nouveaux produits<\/li>\n\n\n\n<li><strong>Visualisation et rendu plus rapides<\/strong> des concepts d&#8217;emballage<\/li>\n\n\n\n<li><strong>D\u00e9pendance r\u00e9duite aux prototypes physiques<\/strong>, minimisant le gaspillage et les cycles d&#8217;it\u00e9ration<\/li>\n\n\n\n<li><strong>Collaboration inter\u00e9quipes am\u00e9lior\u00e9e<\/strong>, acc\u00e9l\u00e9rant la prise de d\u00e9cision et le d\u00e9lai de mise sur le march\u00e9<\/li>\n<\/ul>\n\n<h3 class=\"wp-block-heading\">Pourquoi cela fonctionne<\/h3>\n\n<p>Au c\u0153ur de ce succ\u00e8s se trouve la capacit\u00e9 \u00e0 unifier les \u00e9quipes et \u00e0 standardiser les processus :<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Coh\u00e9rence \u00e0 grande \u00e9chelle<\/strong> : des biblioth\u00e8ques d&#8217;actifs standardis\u00e9es garantissent la coh\u00e9rence de la marque sur les march\u00e9s mondiaux<\/li>\n\n\n\n<li><strong>Alignement interfonctionnel<\/strong> : les \u00e9quipes de conception, de marketing et de production collaborent \u00e0 partir d&#8217;une source unique de v\u00e9rit\u00e9<\/li>\n\n\n\n<li><strong>Agilit\u00e9 accrue<\/strong> : les capacit\u00e9s 3D internes r\u00e9duisent la d\u00e9pendance aux fournisseurs externes, permettant des d\u00e9lais d&#8217;ex\u00e9cution plus rapides<\/li>\n<\/ul>\n\n<figure class=\"wp-block-image size-large\"><img alt=\"\" decoding=\"async\" width=\"1920\" height=\"1440\" src=\"https:\/\/hybridsoftware.com\/wp-content\/uploads\/edited_linkedin_final_v2_1-1920x1440.png\" alt=\"\" class=\"wp-image-58040\" srcset=\"https:\/\/hybridsoftware.com\/wp-content\/uploads\/edited_linkedin_final_v2_1-1920x1440.png 1920w, https:\/\/hybridsoftware.com\/wp-content\/uploads\/edited_linkedin_final_v2_1-960x720.png 960w, https:\/\/hybridsoftware.com\/wp-content\/uploads\/edited_linkedin_final_v2_1-768x576.png 768w, https:\/\/hybridsoftware.com\/wp-content\/uploads\/edited_linkedin_final_v2_1-480x360.png 480w, https:\/\/hybridsoftware.com\/wp-content\/uploads\/edited_linkedin_final_v2_1-640x480.png 640w, https:\/\/hybridsoftware.com\/wp-content\/uploads\/edited_linkedin_final_v2_1-720x540.png 720w, https:\/\/hybridsoftware.com\/wp-content\/uploads\/edited_linkedin_final_v2_1-1168x876.png 1168w, https:\/\/hybridsoftware.com\/wp-content\/uploads\/edited_linkedin_final_v2_1-1440x1080.png 1440w, https:\/\/hybridsoftware.com\/wp-content\/uploads\/edited_linkedin_final_v2_1-1921x1441.png 1921w, https:\/\/hybridsoftware.com\/wp-content\/uploads\/edited_linkedin_final_v2_1-1536x1152.png 1536w, https:\/\/hybridsoftware.com\/wp-content\/uploads\/edited_linkedin_final_v2_1.png 2048w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n<h3 class=\"wp-block-heading\">Prochaines \u00e9tapes : \u00e9tendre le flux de travail avec Artflow<\/h3>\n\n<p>Le parcours de Diageo ne s&#8217;arr\u00eate pas \u00e0 la visualisation 3D.<\/p>\n\n<p>Avec la mise en \u0153uvre prochaine d&#8217;<a href=\"https:\/\/artflowsoftware.com\/\" data-type=\"link\" data-id=\"https:\/\/artflowsoftware.com\/\">Artflow<\/a>, la solution de gestion d&#8217;artwork de Hybrid Software, l&#8217;\u00e9quipe est pr\u00eate \u00e0 rationaliser davantage les op\u00e9rations, du brief marketing jusqu&#8217;\u00e0 la pr\u00e9paration des essais d&#8217;impression.<\/p>\n\n<p>En exploitant des biblioth\u00e8ques d&#8217;actifs standardis\u00e9es et des donn\u00e9es historiques, Artflow permettra des d\u00e9cisions de conception plus \u00e9clair\u00e9es et fond\u00e9es sur les donn\u00e9es. Cela am\u00e9liore l&#8217;efficacit\u00e9 et garantit que chaque \u00e9tape du processus est optimis\u00e9e pour la rapidit\u00e9, la pr\u00e9cision et la qualit\u00e9.<\/p>\n\n<h3 class=\"wp-block-heading\">Un mod\u00e8le pour l&#8217;avenir du FMCG<\/h3>\n\n<p>L&#8217;approche de Diageo met en \u00e9vidence une \u00e9volution plus large qui se produit dans l&#8217;ensemble du secteur. Les entreprises passent de flux de travail fragment\u00e9s et manuels \u00e0 des \u00e9cosyst\u00e8mes num\u00e9riques int\u00e9gr\u00e9s.<\/p>\n\n<p>En combinant la visualisation 3D avec une gestion centralis\u00e9e des artworks, les marques peuvent d\u00e9bloquer une innovation plus rapide, r\u00e9duire les co\u00fbts et commercialiser de meilleurs produits plus rapidement. <\/p>\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dans le paysage FMCG actuel en constante \u00e9volution, la rapidit\u00e9, la coh\u00e9rence et l&#8217;efficacit\u00e9 des co\u00fbts ne sont plus des atouts facultatifs. Ils sont essentiels. Une marque mondiale d\u00e9montrant ce qui est possible avec la technologie appropri\u00e9e est Diageo. Utilisateur de longue date et enthousiaste d&#8217;iC3D, Diageo a adopt\u00e9 iC3D pour am\u00e9liorer consid\u00e9rablement son processus [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":58036,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"none","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","footnotes":""},"categories":[],"tags":[],"challenge":[],"hybrid-product":[373,358],"market":[416],"service":[],"class_list":["post-58054","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","hybrid-product-artflow-fr","hybrid-product-ic3d-fr","market-brand-owners-fr"],"acf":[],"_links":{"self":[{"href":"https:\/\/hybridsoftware.com\/fr\/wp-json\/wp\/v2\/posts\/58054","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hybridsoftware.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hybridsoftware.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hybridsoftware.com\/fr\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/hybridsoftware.com\/fr\/wp-json\/wp\/v2\/comments?post=58054"}],"version-history":[{"count":1,"href":"https:\/\/hybridsoftware.com\/fr\/wp-json\/wp\/v2\/posts\/58054\/revisions"}],"predecessor-version":[{"id":58055,"href":"https:\/\/hybridsoftware.com\/fr\/wp-json\/wp\/v2\/posts\/58054\/revisions\/58055"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hybridsoftware.com\/fr\/wp-json\/wp\/v2\/media\/58036"}],"wp:attachment":[{"href":"https:\/\/hybridsoftware.com\/fr\/wp-json\/wp\/v2\/media?parent=58054"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hybridsoftware.com\/fr\/wp-json\/wp\/v2\/categories?post=58054"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hybridsoftware.com\/fr\/wp-json\/wp\/v2\/tags?post=58054"},{"taxonomy":"challenge","embeddable":true,"href":"https:\/\/hybridsoftware.com\/fr\/wp-json\/wp\/v2\/challenge?post=58054"},{"taxonomy":"hybrid-product","embeddable":true,"href":"https:\/\/hybridsoftware.com\/fr\/wp-json\/wp\/v2\/hybrid-product?post=58054"},{"taxonomy":"market","embeddable":true,"href":"https:\/\/hybridsoftware.com\/fr\/wp-json\/wp\/v2\/market?post=58054"},{"taxonomy":"service","embeddable":true,"href":"https:\/\/hybridsoftware.com\/fr\/wp-json\/wp\/v2\/service?post=58054"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}